- We are a norwegian brand that aims to grow and expand abroad. That is why we think it is important for us to use an event like Oslo Horse Show to create more awareness around our brand. The audience is big and the event is fantastic with good TV-rating also internationally, says the founder Lin Kingsrød.
 
At the same time does the former equestrian rider know what a tremendous effort an event like Oslo Horse Show demands both from the administration but also from the more than 280 volunteers. Kingsland has been involved with the event for the last nine years and feels that it is important to support international event at domicile ground.
 
- We in Kingsland feel that it is very important to support this particular event. The administration and the volunteers know very well how to run this efficient and have a strong ownership to this annual happening. Oslo Horse Show is a great contributor to put norwegian equestrian sport on the world map. We are happy and proud to be a part of this, concludes Lin Kingsrød.
 
Event director, Morten Aasen, is of course also very satisfied with the new long term sponsor contract:
 
- This is an important step forward for Oslo Horse Show. This gives the event a great quality and it plays an important role to establish Kingsland and Oslo Horse Show world wide. Kingsland and Oslo Horse Show are the two main brands within norwegian equestrian sport and a closer cooperation of the two companies will give a win/ win- situation for us both, says a smily event director Morten Aasen.
         
The agreement has also resulted in a combined logo with both brand incoporated. Kingsland will launch a new Kingsland Oslo Horse Show collection to be sold during the event and all volunteers will be wearing Kingsland products.
 
Due to this Kingsland Oslo Horse Show will have a new marketing profile. We like Kingsland Oslo Horse Show to be a visible event both in Norway and abroad. We hope that the new logo and marketing products will be well received both with our other partners and visitors.